Helping ChangeLabs Launch a Bold, Expert-Led Brand with a Custom Wix Studio Website
ChangeLabs is a curated network of seasoned industry and marketing experts. They guide startups through the fog of early marketing and growth. As a marketing agency, they offer strategic marketing, creative design and production, and digital engagement and outreach.
The Challenge
ChangeLabs was founded by brothers Joseph and Justin Kline in 2022. They needed a thoughtfully designed website to establish their brand and showcase their marketing services. The latest website software by Wix - Wix Studio - was selected to craft their online presence. The brothers were well prepared with copy and ideas, but needed a web designer to design and build a standout website on the Wix Studio platform. Key requirements included mobile-responsiveness, a collaborative approach, and a relatively fast turnaround.
The Solution
With an understanding of their brand and company details, I designed and built a one-of-a-kind website using Wix Studio that represents the brand voice and expertise of ChangeLabs. In partnership with a logo designer and branding expert, I crafted the core pages of the website with attention to detail and adherence to the brand guidelines. The engaging and dynamic elements across the website demonstrate ChangeLabs value, brand voice, and comprehensive marketing services for startups.
The Impact
The new Wix Studio website helped ChangeLabs confidently establish their brand and attract startup clients with a polished, professional presence. Built with mobile responsiveness and usability in mind, the site provided a seamless experience across devices from day one.
While still early in the launch phase, the founders reported positive feedback from peers and prospective clients, highlighting the clarity of the messaging, the strength of the design, and the ease of navigation. The site serves as a strong foundation for ChangeLabs' continued growth, with room to expand service offerings, add client case studies, and integrate future lead generation tools.
This project also laid the groundwork for long-term collaboration, as the site structure and design system were built for scalability and ease of maintenance.
Designed and built a custom Wix Studio website that captures ChangeLabs’ brand voice, showcases their marketing expertise, and engages startup audiences with dynamic, on-brand visuals.